Allensbach University

Allensbach University offers an academic and continuing education portfolio centered on business, management, economics, social sciences, and education. All degree and certificate programs are delivered entirely as distance learning, designed for working professionals to study 100% online without mandatory on-site attendance or on-campus presence requirements. Students may begin their studies at any time without fixed semester start dates, and all coursework and examinations can be completed remotely from home. At the undergraduate level, the university confers the Bachelor of Arts (B.A.) in Betriebswirtschaftslehre und Management. This bachelor program covers fundamental and advanced aspects of business administration and management, qualifying graduates for professional management roles or subsequent master-level study. The graduate portfolio encompasses four accredited master programs awarding three distinct academic degree types. The Master of Business Administration in General Management (MBA) provides executive business training for professionals with qualifying work experience. In specialized business disciplines, the university offers the Master of Arts (M.A.) in Business Management, which includes focus areas such as Digital Business Management, Human Resources Management, International Business, Marketing und Sales, PR und Kommunikation, and Wirtschaftspsychologie. Additional specialized degrees comprise the Master of Science (M.Sc.) in Finance, which focuses on financial analysis, digital finance, ESG, corporate governance, compliance, and risk control, as well as the Master of Arts (M.A.) in Wirtschaftspädagogik, focusing on vocational and business education pedagogy. All master degrees qualify graduates to apply for doctoral studies. Alongside full degree programs, Allensbach University provides an extensive continuing education certificate portfolio (Hochschulzertifikate). Working professionals can book individual modules or multi-module sequences from the bachelor and master curricula without enrolling in a complete degree program. These certificate courses award ECTS credits and a transcript of achievement with a certificate, which can subsequently be credited toward future bachelor or master studies. The certificate offerings span eleven subject areas: Finanz- und Risikomanagement; HR Management und Psychologie; Künstliche Intelligenz; Management und Innovation; Mathematik, Statistik und Informatik; Vermögensmanagement und Portfoliomanagement; Volkswirtschaftslehre; Wirtschaftspädagogik; Wirtschaftspsychologie; Marketing, Kommunikation und Wirtschaftsrecht; and Politikwissenschaften. Specific examples of certificate programs include professional designations such as Betriebswirt:in Allensbach University and Geprüfte:r PR-Manager:in Allensbach Hochschule, alongside subject certificates such as Business English, General Management, Data Science Management (Big Data), Digital Business Management, Gründungsmanagement, Innovationsmanagement, Internationales Management und interkulturelle Kompetenz, Projekt- und Prozessmanagement, and Wirtschafts- und Unternehmensethik. In law, the add-on modules BGB, Vertrags- und Verbraucherrecht für BWLer and Gesellschafts-, Handels- und Insolvenzrecht für BWLer (6 ECTS each) are available. In the field of political science, certificate topics include Europäische Integration: Politik und Recht im europäischen Mehrebenensystem, Internationale Beziehungen, Politische Ökonomie, Politische Theorie, Vergleichende Politikwissenschaft, and Wirtschafts- und Sozialordnung der BRD. These modular certificates require no formal higher education entrance qualification in most cases, making specialized university-level coursework broadly accessible.