Online Bachelor in SME and Craft Management

The Online Bachelor in SME and Craft Management equips aspiring leaders, entrepreneurs, and successors with the managerial and business expertise required to guide small and medium-sized enterprises and trade businesses to sustained success. Combining a rigorous foundation in business administration with industry-tailored strategies, this program addresses the practical realities of business transfers, leadership handovers, and corporate continuity in craft and mid-sized sectors.

The curriculum begins with comprehensive modules in financial accounting, cost accounting, corporate management, marketing, economics, and business law, alongside mathematics and statistics. In the advanced stages, coursework concentrates on lifecycle-specific management for SMEs, specialized legal frameworks, project and quality management, and hands-on case studies. Together with the compulsory modules, the specialization covers all business administration content of the master craftsperson examination (Meisterprüfung).

Delivered fully online through a state-of-the-art virtual campus, the degree offers total scheduling autonomy tailored for working professionals. Students learn through recorded digital lectures, digital study guides, and online open-book exams held across twelve annual dates without mandatory travel. Self-paced progression, optional free study extensions of up to 18 months, and dedicated academic advisory services ensure an adaptable and practical distance learning pathway.

Admission requires a general higher education entrance qualification (Abitur), subject-specific higher education entrance qualification (Fachabitur), or relevant vocational qualifications with advanced professional training of at least 400 hours. Qualified professionals without standard diplomas can qualify through an aptitude test or trial study program under Baden-Württemberg state law. Prior academic achievements and certified business credentials can be recognized upon assessment.