Online Bachelor in Business Administration and Digital Business Management

The Online Bachelor in Business Administration and Digital Business Management equips aspiring business professionals and career changers with the essential competencies needed to steer digital transformation across contemporary enterprises. Tailored for working professionals, secondary school graduates, and qualified vocational practitioners, this state-recognized degree focuses on understanding how technology reshapes modern corporate landscapes. Participants learn to recognize emerging market potentials, assess disruptive opportunities, and guide organizations through technological changes.

The curriculum balances comprehensive foundations in general business administration with specialized coursework dedicated to digital enterprise leadership. Core subjects encompass financial accounting, cost control, corporate finance, economics, business law, marketing, business mathematics, and business English. Within the Digital Business Management specialization, students investigate digital business modeling, leadership in virtual and cross-cultural environments, digital marketing fundamentals, business informatics, and social prototyping to conceptualize and execute innovative digital products.

Delivered completely online, the program provides maximum flexibility with year-round enrollment and self-determined pacing, allowing students to harmonize their academic goals with ongoing work commitments. All lectures are accessible on demand via online video recordings, and written module assessments and open-book exams can be completed from home across twelve central test dates each year. Students also receive direct, individualized academic guidance and can extend the standard study period by up to eighteen months free of charge.

Applicants qualify for admission with a general higher education entrance qualification (Abitur), a subject-specific higher education entrance qualification, or an advanced technical college entrance qualification (Fachhochschulreife). Qualified professionals without formal university entrance certificates may also be admitted through completed vocational master qualifications, state-certified advancement programs, or by passing an institutional aptitude test. Documents can be uploaded through the university's applicant portal; the signed application form and officially certified certificates are sent to the university by post.