Online Bachelor of Arts in Business Administration - PR and Communication Management

The Online Bachelor of Arts in Business Administration with a specialization in PR and Communication Management equips ambitious professionals and aspiring communicators with a rigorous grounding in management combined with specialized strategic communication skills. Learners prepare to navigate an increasingly complex media landscape where social channels, traditional broadcasting, and online platforms demand agile public relations approaches. The curriculum is tailored both for career starters and working professionals seeking to qualify for leadership roles across corporate communications, non-profit institutions, and media consultancies.

Students develop comprehensive business competence across corporate governance, human resources, accounting, corporate finance, economics, and business law, supplemented by Business English and business informatics. Within the specialized PR and communication core, the curriculum examines public relations theory and practice, corporate publishing, journalistic writing, crisis communication, and ethical standards in communications. Advanced modules guide students through modern digital communication strategies, cross-media storytelling, stakeholder engagement, and integrated campaign planning.

Delivered fully online, this degree program offers maximum flexibility with digital study materials, recorded video lectures, and round-the-clock access to the online learning environment. Students complete exams remotely across multiple annual testing dates without mandatory travel requirements. Individual academic support from the university's professors, combined with the option to extend the study period by up to eighteen months tuition-free, provides a supportive structure tailored to professional schedules.

Admission requires a general higher education entrance qualification (Abitur), subject-specific higher education entrance qualification (Fachabitur), or an equivalent professional qualification with advanced further training. Applicants with vocational experience may also qualify by passing an aptitude test (Eignungsprüfung) or completing a trial study period. Prior academic credits and certified vocational qualifications can be assessed for transfer credit through direct application to the admissions office.