Online Bachelor of Arts in Business Administration - Business Psychology

This state-accredited Bachelor of Arts program in Business Administration with a focus on Business Psychology equips students with comprehensive managerial knowledge and behavioral science insights. Designed for working professionals, aspiring managers, and career changers, the degree qualifies graduates to address organizational challenges, understand motivational factors in the workplace, and lead teams effectively.

The curriculum combines foundational business disciplines with specialized psychological training across 180 ECTS credits. Students study general management, business law, economics, accounting, controlling, marketing, and business mathematics before advancing to specialized modules in work and organizational psychology, consumer behavior, market psychology, and employee leadership, finishing with a practice-oriented bachelor thesis.

Instruction takes place fully online via a flexible digital learning platform featuring recorded video lectures, comprehensive study materials, and twelve central online examination dates per year. Students benefit from personal faculty support, open enrollment with no fixed semester start dates, and the option to extend the standard duration by up to 18 months without additional tuition fees.

Applicants qualify with a general higher education entrance qualification (Abitur), a subject-specific higher education entrance qualification (Fachabitur), or equivalent vocational qualifications combined with advanced professional training. Professionals without traditional entrance credentials may gain admission through an aptitude test or probationary study period. In addition, relevant previous academic work or professional certifications such as IHK degrees can be reviewed for credit transfer.