Online Bachelor in Business Administration and Digital Marketing Management

This state-accredited Bachelor of Arts in Business Administration and Management with a specialization in Digital Marketing Management prepares ambitious professionals and aspiring marketing specialists to thrive in modern corporate environments. The program targets individuals seeking to combine core business acumen with specialized competence in online media, performance tracking, and strategic consumer communication. Participants gain the strategic and analytical tools needed to step into leadership and planning roles across diverse commercial and agency sectors.

The curriculum provides a solid foundation in core business disciplines during the initial stages, encompassing business administration, economics, financial accounting, cost accounting, corporate management, commercial law, and business English. Moving into the specialization modules, students explore fundamentals of digital marketing, multi-channel communication strategies, dimensions of digital marketing management, and advanced project work. The study journey culminates in an empirical or practice-focused Bachelor thesis that directly tackles current challenges in modern digital marketing.

The entire degree is delivered via an online campus featuring recorded lectures, digital study guides, and online open-book examinations that can be scheduled across twelve dates per year. Students experience full flexibility to tailor their learning schedule around professional and family commitments, with no fixed semester start dates and a complimentary extension period of up to 18 months. Continuous academic mentoring by faculty members and dedicated student advising accompany the distance learning journey.

Applicants qualify for admission with a general higher education entrance qualification (Abitur), subject-specific higher education entrance qualification, or advanced vocational training credentials. Qualified professionals without formal university entrance diplomas can gain admission through an aptitude test (Eignungsprüfung) or a trial study period. Prior academic achievements and vocational certificates can be evaluated individually for credit recognition.