Online Master of Business Administration in General Management

The Online Master of Business Administration in General Management is specifically tailored for ambitious graduates of non-business disciplines, including engineering, law, medicine, the humanities, and natural sciences, who seek to enhance their specialized expertise with rigorous managerial know-how. Designed for working professionals, this program provides the strategic insight, practical leadership competencies, and organizational skills necessary to step into senior executive roles, manage cross-functional projects, or successfully establish and scale an entrepreneurial venture.

The curriculum delivers an intensive grounding in core business administration, financial and managerial accounting, corporate finance, strategic management, and project management. In addition to fundamental leadership disciplines such as human resources and change management, students can choose from a broad selection of specialized tracks including Digital Business Management, Engineering Management, International Business, Marketing and Sales, and Transformation Management, or alternatively customize their focus through elective modules and an industry-relevant master's thesis.

Delivered completely online through a flexible learning platform, the program eliminates on-campus attendance and rigid semester dates, enabling participants to start at any point throughout the year and study at their own pace. Coursework combines digital study materials, recorded and live evening webinars, continuous faculty mentoring, and flexible remote examinations, leading to an internationally recognized German university degree, accredited by the German Accreditation Council, that qualifies graduates to apply for doctoral studies.

Applicants must hold a first non-business higher education degree totaling at least 180 ECTS alongside a minimum of one year of relevant professional experience. Depending on prior credits, candidates select between 60, 90, or 120 ECTS tracks, with experienced executives possessing 240 ECTS and three years of experience qualifying for the accelerated 60 ECTS path. Evidence of English language proficiency at the C1 level is required, and enrollment can be completed online at any time.