Master of Search GmbH

Master of Search GmbH, operating under the brand Master of Scaling, provides practical online continuing education programs focused on digital marketing, paid advertising, and conversion measurement. The organization does not offer academic degree programs such as bachelor's, master's, or MBA degrees, nor traditional university certificates. Its educational portfolio consists entirely of specialized distance learning formats, including self-paced video courses, focused masterclasses, and guided mentoring. All training programs are delivered remotely via digital platforms, enabling participants to learn at their own pace from any location. The central training offering is Master of Search, an extensive online video course that covers digital advertising from account setup to advanced campaign scaling. The curriculum consists of nine primary modules covering account strategy, Google Ads campaign types, bidding optimization, search engine optimization, Google Shopping, e-commerce tracking, audience remarketing, YouTube and display ads, and Meta advertising. An additional dedicated module focuses on artificial intelligence tools and automated workflows. Course participants receive access to all video lessons, supplementary slide decks, and a custom artificial intelligence assistant designed to assist with campaign management. Complementing the comprehensive course, the provider offers specialized digital masterclasses addressing targeted business needs. The Conversion Tracking Masterclass comprises 23 lessons spanning roughly two and a half hours, guiding marketers step by step through Google Tag Manager setups, shop integrations with platforms like Shopify and WooCommerce, and automated offline conversion tracking via Zapier. For medical and dental practices with multiple practitioners, the Praxismarketing Masterclass delivers nine video lessons across 59 minutes, explaining call tracking, patient acquisition, and compliance with the German Therapeutic Products Act (Heilmittelwerbegesetz). Additionally, the Social Recruiting Masterclass instructs employers on building high-converting candidate funnels using Meta advertising and tools such as Heyflow. For professionals who prefer direct guidance alongside self-study materials, the provider delivers an online Mentoring program. In this model, participants manage their own accounts while receiving regular one-on-one video coaching sessions, access to the entire video course library, community participation, and sparring with experienced trainers. The institution also conducts a complimentary browser-based webinar spanning 90 to 120 minutes, which teaches a five-step system for profitable Google advertising using real account case studies. While select executive agency consulting services can take place on-site upon request, all structured courses, masterclasses, and mentoring sessions run exclusively online.