Program Description
The Online Social Recruiting Masterclass equips recruiters, human resources specialists, and business owners with systematic methods for candidate acquisition through paid social media advertising. The program addresses modern recruitment challenges by moving beyond conventional job boards, focusing instead on proactive talent engagement across Meta platforms.
The curriculum details the technical and conceptual architecture of digital recruitment funnels, highlighting interactive candidate conversion paths. Core subjects include campaign configuration on Meta, precise demographic targeting, mobile-optimized questionnaire design utilizing Heyflow, and applicant workflow structuring.
Instruction is provided through structured, self-paced video modules divided into sequential lessons. Learners receive systematic demonstrations that outline each phase of funnel creation and ad campaign execution for workplace recruitment operations.
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About Master of Search GmbH
Master of Search GmbH is a Berlin-based marketing and training company trading as Master of Scaling, founded in 2012 by Christoph Mohr and Jörg Ullmann with a team of ten. It is an accredited IHK training enterprise and has handled more than 850 customer projects. Training in online marketing and web analytics is delivered online through video courses, webinars and one-on-one mentoring, reaching more than 660 participants.
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Application Details
This program is open to all learners without specific prerequisites. Enrollment is available directly through the institution's website.
No formal application is needed. Use the link to the program details to enroll directly with Master of Search GmbH: fill in the short enrollment form and pay the fees, and you are enrolled.
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Program Details
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