Online Web Editing and Digital Copywriting Course

This distance learning program trains creative minds, career switchers, and marketing professionals to become proficient online editors and digital copywriters. Participants acquire the specialized skills required to produce compelling digital content for businesses, media agencies, associations, and online publications in a dynamic digital ecosystem.

The curriculum covers internet copywriting techniques, web-based research methods, search engine marketing, digital image editing using GIMP, podcasting, and video production. Learners also examine media law and professional ethics, alongside optional advanced modules in web design featuring HTML scripting and WordPress content management.

Instruction takes place via the modern Online Study Center, supplemented by printed study workbooks, digital learning cards, and the 24/7 AI tutor KILEA. Dedicated distance instructors provide thorough personalized feedback on assignments and guide participants through practical tasks toward the official institutional certificate.

Applicants should hold at least an intermediate secondary school certificate (Realschulabschluss), strong German language skills, and foundational computer literacy. Prior editorial experience through internships or freelance writing is beneficial. Enrollment is open continuously directly via the distance school's registration portal.