Program Description
This comprehensive distance learning program is designed for aspiring graphic designers, marketing professionals, and creative enthusiasts seeking to build solid practical design expertise. Participants learn to translate creative concepts into compelling visual communications, whether preparing for agency positions, in-house marketing departments, publishing houses, or freelance design entrepreneurship.
The structured curriculum covers essential visual design theory alongside hands-on practical execution. Core topics include design principles, color theory, human perception, professional hand sketching, drawing techniques, typography from classical lettering to modern web fonts, corporate identity creation, logo design, infographics, digital image processing, and print production methods. Additionally, the course provides thorough instruction in copyright law, client acquisition, contract drafting, and marketing essentials for running a design business.
Learning takes place flexibly through 24 detailed study booklets, drawing material starter kits, and a digital online study center. Students benefit from personal remote tutor feedback on practical assignments, active learning communities, and round-the-clock support from the AI-powered learning companion KILEA. The standard study duration of 18 months requires approximately 10 hours of weekly study and can be extended by up to 12 months free of charge.
Application Details
Enrollment does not require any formal academic prerequisites beyond basic artistic aptitude and creative interest. Prospective students must have access to standard drawing materials, a Windows-compatible PC or laptop, and an active internet connection. Registration is available continuously online with an immediate course start and a four-week free trial period.
No formal application is needed. Use the link to the program details to enroll directly with ILS - Institut für Lernsysteme: fill in the short enrollment form and pay the fees, and you are enrolled.
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